Mohawk partners with MOO.com to create custom paper for Luxe business cards

Cohoes, NY-based Mohawk Fine Papers has created a custom paper line for MOO’s new Luxe business cards. This is the first super thick, letterpress-qual- ity paper line created specifically for use in on-demand, digital printing.

The new paper stock is designed to take full advantage of MOO’s HP Indigo printing capabilities and Printfinity soft- ware platform. Luxe business cards are twice as thick as a standard MOO card and three times as thick as a standard on-line business card.

A Quadplex layering technique fuses four layers of Mohawk paper to create Aditya Birla to acquire Terrace Bay mill a 32-point paper never before available in the digital printing space. The two outer, printable layers are Mohawk Su- perfine Eggshell. An optional seam of color, which runs through the middle of the paper stock, is available in black, cyan, magenta or white.

Mohawk says that previously, the technologies and design processes used to create similar cards were reserved ex- clusively for specialty orders at tradi- tional lithographic print houses and spe- cialty printers. www.mohawkpaper.com, www.moo.com

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