K-C eyeing alternative fibers

Dallas, TX-based Kimberly-Clark, the world’s largest tissue manu- facturer, says it aims to cut its forest fiber footprint in half by 2025 by adopting alternative types of fiber. Equally important, the initiative will help to insulate the company from contin- uing volatile price fluctuations in the world fiber market. The announcement was made in conjunction with the Rio+20 United Nations Conference on Sustainable Devel- opment, held in Rio de Janeiro, Brazil.

In 2011, the company used nearly 750,000 tonnes of primary wood fiber from natural forests. Kimberly-Clark says it pledges to cut that amount in half by 2025, an amount equivalent to the fiber used to manufacture over 3.5 billion rolls of toilet paper.

Amongst the new types of fiber K-C is assessing are plants that make efficient and sustainable use of land and resources with the desired intent not to displace food crops or lead to loss of natural forests:

Also of interest are fibers currently dis- carded or considered of low value such as agricultural crop remnants such as wheat straw and the technologies to convert them to pulp. www.kimberly-clark.com

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