Papermakers continue to develop new products
it's a dull
To most of the general public,
paper is paper. It does the
job they expect and that's all
they want. But there's always
a better way to do any job – a
fact that papermakers have
always recognized – and they
continue to produce new
grades to carry information or
protect products. Some recent
additions to the designers'
At its Austell, GA, mill,
Caraustar Industries has
developed StaSquare 32, a
recycled paperboard grade
used for hardbound books,
game boards and POP displays.
New wet-end papermachine
technology provides a
dimensionally stable product
to insure lay-flat quality
through the gluing process.
Boise Paper launched
Boise® FIREWORXTM, 27 colored
papers which it says
offers "Paper With PopTM".
With names like Bottle Rocket
BlueTM, Emerald ThunderTM and
Hot Pink MimiTM The paper
industry? Dull? the range
followed Boise's in-depth customer
research and is aimed at businesses, home office users,
production centers, teachers
and arts and crafts hobbyists.
Select colors contain 30%
post-consumer content. Weights
range from 20-lb text to 110-lb
index. FIREWORX replaces
Boise's previous color brands,
MP BritesTM and MP ColorsTM.
FIREWORX is only one of
four lines Boise has re-branded.
The others are: ASPENTM,
its premium line of recycled
papers; HD:PTM High-Definition
Paper for high-end digital color
printing; X-9TM, its multi-use pa -
per for printers, copiers and fax
Often, the most nimble
papermakers are the smaller
players. For example:
Finch Paper has six larger Finch
Fine® iD sheet sizes to run on the recently
introduced Model 5500 HP Indigo®
presses. The treated, uncoated digital
papers are HP-approved to assure superior
toner adhesion and minimal press
downtime. They are certified by both SFI
and FSC. In addition to the current 12- x
18-in. sheet sizes, Fine iD Bright White
sheets, in text weights of 50, 70 and 80 lb,
are now available in 13- x 19-in. sheets to
take advantage of the capabilities of the
new Model 5500. Fine iD Cover Bright
White sheets, 80-lb (10 mil), 100-lb (12
mil) and 100-lb (14 mil), are now also
available in a new 19- x 13-in. size.
Brightness is 98. www.finchpaper.com.
Monadnock Paper Mills, Inc.
launched its Envi by Monadnock™
Shopping Bag (SB), the latest addition to
its environmentally friendly line of packaging
papers. FSC-certified Envi by
Monadnock SB is aimed at luxury brand
owners who want to improve their ecoprofiles
without sacrificing the look and
feel of high-quality shopping bags. It can
be manufactured with up to 100% postconsumer
waste (PCW), as a direct alternative
to virgin fiber; the initial introduction
contains 50% PCW and is made in a
bright balanced-white shade and features
exceptional surface uniformity, smoothness
and brightness for high-contrast,
high impact graphics and brand recognition.
FiberMark's new cover paper,
Reprise™, is made from 100% recycled
fiber, including 30% post-consumer
waste. Reprise features a toothy vellum
finish with visible fibers. Available in
both a standard cover weight and a 25-pt.
heavy weight for projects requiring additional
stiffness and strength, it accepts
foil stamping, silk screening, die cutting,
scoring and folding, with superior hinge
characteristics. It is offered in nine colors
from wheat to kohl. FiberMark is FSCcertified.
These are just a few recent examples
of papermakers getting out in front and
expanding their lines. Other ways to lay
out their wares include sponsoring competitions
for designers to use particular
brands to produce eye-catching print
vehicles. Sappi and Appleton Coated are
two such companies.
Imaginative use of papermaking technology
and continued development of
new grades are sure ways to insure the
health of this industry. PI
New Product Forum