Eucafluff expands in Europe, Asia and US

São Paulo, Brazil-based Suzano, a merger between Suzano Papel e Celulose and Fibria, has increased Eucafluff sales in the European, Asian and US markets. The product is the only eucalyptus-based fluff pulp sold in the world and is used in personal hygiene items such as diapers and sanitary napkins.

Currently, 86% of Eucafluff’s sales are overseas, of which 32% are sold in Asia. Developed by Suzano and resulting from 11 years of research, the fiber is said to offer higher liquid absorption and retention at product cores and greater comfort and discretion for the end user such as when used in incontinence pants. These benefits are due to the greater compressibility of the eucalyptus fiber, a feature which also offers reduced packaging size, and transportation and storage costs.

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