Stora Enso commits to combat plastic pollution using wood fibre
Stora Enso says it has joined the New Plastics Economy Global Commitment to eliminate plastic waste and pollution at thesource. The Global Commitment — and itsvision for a circular economy for plastic —is led by the Ellen MacArthur Foundation,in collaboration with UN Environment.
Stora Enso says that signing the commitment is another step to combat the globalproblem of plastic pollution by providing renewable alternatives.
It will contribute by cooperating withcustomers and suppliers to develop circularand low-carbon solutions to replace plasticpackaging with materials based on wood fibres from sustainably managed forests andplantations.
It says the commitment is an example ofthe increasing demand for alternatives toplastic, also demonstrated by the EU’s recent policy on single-use plastics.
Stora Enso recently developed a renewable, biodegradable drinking straw to replace the traditional plastic straw. It is alsoinvolved in mouldable biocomposites helpreduce the amount of plastic in products.(See News in this issue.)
The Global Commitment has also beenendorsed by the World Economic Forumand is also supported by the World WideFund for Nature (WWF), The ConsumerGoods Forum (a CEO-led organization representing some 400 retailers and manufacturers from 70 countries), and 40universities, institutions and academics. Moreover, over 15 financial institutionswith over $US4 trillion in assets under management have endorsed the Global Commitment and over $US200 million has beenpledged by five venture capital funds to create a circular economy for plastic.
The Global Commitment aims to create“a new normal” for plastic packaging. Commitments and targets will be reviewed every18 months and become increasingly ambitious over the coming years. Businesses thatsign the Commitment will publish annualdata on their progress to help drive momentum and ensure transparency.