Graphic Packaging’s collapsible cup helps The Gluten Free Bar win top award

The Gluten Free Bar (GFB) Power Breakfast recently won the NEXTY Award for Best New Packaging Innovation during Natural Products Expo West. IntegraFlex™, the collapsible cup packaging technology, was developed by Graphic Packaging International (GPI). The award recognizes the most innovative products in the natural products industry.

IntegraFlex is composed of two distinctly different paper-based substrates to create a collapsible cup package: a paper liner and paperboard cup. Said said Kelly Fitzwater, new product development manager at GPI, “The ability to mix and match substrates allowed us to create a package that reinforces the healthy natural look that Gluten Free Bar was seeking. The slim space-saving design makes it a snap to take a convenient snack or meal on the go.”

The technology allows for the product to be shipped flat, making distribution simpler, says GPI. It’s also easy to use: The consumer tears open the top of the liner, erects the collapsible cup by pressing the two sides together, adds liquid to cook and then eats right out of the package. The cup can be easily tossed in a bag to go camping or to work and is easily dispensed from a vending machine.

The IntegraFlex collapsible cup also won the Paperboard Packaging Council’s 2017 Innovation of the Year award.

www.graphicpkg.com

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