ABB integrates Baldor Electric

ABB, Zürich, Switzerland, will integrate the name of Baldor Electric Co., Fort Smith, AK, into its global ABB brand as a part of its Next Level strategy, which includes harmonizing different ABB-owned brands under the global ABB master brand.

As of March 1, 2018, Baldor, a member of the ABB group for over seven years, became known as ABB. On that date, the ABB brand was applied to all of the Baldor manufacturing, sales and support facilities, box designs and marketing collateral, invoices, purchase orders and trade show booths.

As ABB, the organization will continue to manufacture, design and market the product brands of Baldor-Reliance® motors and Dodge® mechanical power transmission products from 15 US manufacturing sites. The organization will continue to support ABB’s entire US motors and generators business unit, including ABB branded IEC motors, large AC motors, generators and related services from the motors, generators and mechanical business headquarters in Fort Smith, AK.

ABB’s US and Americas business is headquartered in Cary, NC. During the past 10 years, ABB has invested $13 billion in the US and the company continues to expand and localize its offerings for customers. ABB operates 60 manufacturing facilities and employs about 20,000 people in the US.

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